Friday, September 20, 2019

Evaluating Information: THE CORNERSTONE OF CIVIC ONLINE REASONING

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and in many cases can have a significant impact. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:
  1. Native Advertising - advertising that tries to sell or promote a product in the guise of a news story
  2. Traditional Advertising - most common advertising that sells or promotes a product 
  3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following website banner and answer this question: 




 Of the above which category do all three banners fall under, native advertising, traditional advertising or a news story and why? 

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3 comments:

  1. ELISASeptember 20, 2019 at 9:29 AM

    The first advertisement is an example of traditional advertising. It is promoting the product Gotham Writers.
    The second advertisement is an example of native advertising. It looks like a news story but it is biased towards growing almonds.
    The third advertisement is an example of a news story. It’s purpose is to state why women don’t enter tech fields.

    ReplyDelete
  2. KarinaSeptember 20, 2019 at 10:36 AM

    Karina Singh
    Native Advertising: Should California stop growing almonds? (2nd Advertising). It’s based about growing almonds.
    Traditional Advertising:We know you've got a story (1st Advertising) It’s promoting Gotham writers.
    New Story: The real reasons why women don’t go into tech. (3rd Advertising) It’s explains why women don’t work in the tech field.

    ReplyDelete
  3. Mr.TricaricoSeptember 27, 2019 at 8:07 AM

    Good ladies. But look for the clues. Remember you are now a detective for truth.
    The Gotham Writers piece is a traditional advertisement. Reason: Tiny little blue X in top right hand corner, Save $20, Coupon code, Limited time only language.
    The Almonds piece is a traditional news story. Answers questions of who, what, etc. Has authors name for verification.
    Real Reasons Women Don't Go Into Tech is a native advertisement. The tell is the words Sponsored Content.

    ReplyDelete

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